Glue "SILA" (POWER)

The project to develop a logo and packaging for glue "SILA (POWER)." In the communication used the idea of ​​a puzzle. Slogan: The power of attraction.

This is a project to develop a logo and packaging for glue "Power."

I decided to glue together the letters to highlight the essence of the product. I liked the ideas a sign of glue to draw a "contact patch". That became the logo.

Starting work on the packaging, I would definitely draw the cup. A cup with a broken handle is a symbol of the need to glue. But a broken thing in the package - not a pretty sight. The concept of the puzzle has allowed elegantly pass the basic idea. 
Gel is a second type of glue. The main feature of gel - it does not run off vertical surfaces. So watch became a symbol of the gel.

While I worked on the package I came up with the idea of a slogan: The Power of Attraction.

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